At this very moment, someone is holding a coffee mug in one hand and scrolling through your brand's platforms with the other. Everything about you is being studied: your audience, your offline activities, and that one post you made by mistake which was screenshot by someone with a bit too much time on their hands.
In the age of publicly available information, it is imperative that you have someone in your corner doing the same with your competitors. Crafting a digital strategy means navigating the minefield that is online advertising; we study your competition's plan of attack, and we create versatile, tailored content calendars that both stay ahead of the pack and preempt it in equal parts.
With your competition's strengths and weaknesses firmly mapped out, we now have to ensure that your brand's singular personality is expressed on every applicable level. Think of your brand as a TV show, and imagine every campaign rollout as a new season: each season can tell its own self-contained story, but the overall narrative still needs a cohesive aesthetic which reflects your brand's core ideals.
Everything from the vocabulary of your captions to the colors in your artworks needs to remain consistent across the board, fostering a subconscious connection in the minds of your audience which allows them to spot your brand's signal from miles away, and Social Nuts's 360 expertise empowers you to do just that.
You've successfully lit a fire to signal your brand idea using an all-encompassing strategy; now it's time to add the fuel to keep that fire burning all year long.
Holding your audience's attention means walking the elusive tightrope of meeting their expectations for regular content, while also throwing them a few curveballs when they least expect it. Add to that a healthy dose of consistent and prompt community management - straight from the fingers of Social Nuts's digital natives - to speak directly to the non-trolls visiting your platform, and you have a recipe for a vibrant community which engages with your brand just as much as you engage with them.
Chances are you've run into a lot of social media "experts" in your time. We'll let you in on a secret: their expertise boils down to taking a guess, testing it, then tweaking it until it works.
The good news is, with our detailed, regular reports complete with insights and comprehensive recommendations, our guesses are backed by mountains of dull data which we use to shape your audience and ensure that your reach never exceeds your grasp.
If there's one thing we know about digital, it's that video is the current content king. The first few seconds of an auto-played video on your feed can grip you for an entire minute; a lifetime on social media. Videos have an inherent shareability and power to communicate ideas, and our production team will craft your brand message into anything from a long-form video, to a snappy animation, to whatever else our minds can conjure up.
But never forget that our ears are always to the ground for the next big thing, because if there's one more thing we know about digital, it's that the king doesn't stay king forever.
The inescapable truth of the digital world is that even the most gripping branded content needs a little push to succeed, and that push comes in the form of cold, hard cash.
Our media buying plans use the extensive research that forms the basis of your brand strategy, giving us invaluable insights into when your audience likes to be reached during their daily routine, and which pieces of content have the potential to go far beyond your target to achieve the holy grail of the online world: virality.
So you're putting on an event and you've invited the biggest influencers in town...or maybe you haven't but you still want your event to seem like it's a fantastically good time.
Either way, our job is to put our best boots on the ground and make your get-together just about as engaging on a mobile screen as it is in person.
Most brands are content to roll out a handful of visuals and videos every month and call it a day, but we wouldn't have the nerve to call ourselves Social Nuts if we followed "most" of anything. Your brand can lounge in the indoor swimming pool of the web, or it can join us for a deep dive into its oceans, where tools of bottomless potential await.
Think beyond the News Feed: your stories can find their home in an Android game, an integrated Facebook App, or the oldest and oft-neglected online platform: a website. Let us lead your audience through the scenic route, and give your brand the dimensions it needs to form a truly complete picture.